Forward Apparel Co. was started as a way to show our appreciation for great design and the beautiful State of Wisconsin. If you share in our state pride and value wearing clothing that moves you forward, visit our shop to find the products you’ll love.
New Arrivals
State Pride.
Show off your Wisconsin state pride in style.
Born & Raised
Founded by two small-town Wisconsin kids, Forward Apparel is for those who want to share in our state pride! Our brand honors all the beautiful things we’re surrounded by – nature, history, sports and so much more.
Flagship Store – KELLA
KELLA is a retail shop located in downtown Mount Horeb, Wisconsin. Often described as a real-life Etsy store, we strive to be a fun and welcoming shop unlike any other. Our shop not only features our apparel, but unique items from over 50 makers in the state of Wisconsin.
Looking Forward to Winter in Wisconsin
It’s time to grab your favorite beanie and long sleeves because winter is on the way. We love to get outside, but as temperatures drop – it becomes harder to find things to do. If you’re starting to prep for the colder months, read some of our favorite winter activities to look forward to.
