Forward Apparel Co. was started as a way to show our appreciation for great design and the beautiful State of Wisconsin. If you share in our state pride and value wearing clothing that moves you forward, visit our shop to find the products you’ll love.
Born & Raised
Founded by two small-town Wisconsin kids, Forward Apparel is for those who want to share in our state pride! Our brand honors all the beautiful things we’re surrounded by – nature, history, sports and so much more.