A True Wisconsin Lifestyle Brand.

Share in our state pride and value wearing apparel that moves you forward.

Hats

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Lake & Pines Collection

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Tees

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Youth

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Accessories

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Posters

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Long Sleeves

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Forward Apparel Co. was started as a way to show our appreciation for great design and the beautiful State of Wisconsin. If you share in our state pride and value wearing clothing that moves you forward, visit our shop to find the products you’ll love.

Stand Out This Season.

Bundle up in style in the cold weather of Wisconsin.

Born & Raised

Founded by two small-town Wisconsin kids, Forward Apparel is for those who want to share in our state pride! Our brand honors all the beautiful things we’re surrounded by – nature, history, sports and so much more.