A true Wisconsin lifestyle brand.

Go more places. See more things. Make more memories. Local apparel designed and printed right here in Wisconsin.


Shop Now

Long Sleeves

Shop Now


Shop Now


Shop Now

Forward Apparel Co. was started as a way to show our appreciation for great design and the beautiful State of Wisconsin. If you share in our state pride and value wearing clothing that moves you forward, visit our shop to find the products you’ll love.

Green & Gold Tee

On Sundays We Wear Green & Gold! It’s officially football season and that means it’s Packer season.