Forward Apparel Co. was started as a way to show our appreciation for great design and the beautiful State of Wisconsin. If you share in our state pride and value wearing clothing that moves you forward, visit our shop to find the products you’ll love.
Born & Raised
Founded by two small-town Wisconsin kids, Forward Apparel is for those who want to share in our state pride! Our brand honors all the beautiful things we’re surrounded by – nature, history, sports and so much more.
Flagship Store – KELLA
KELLA is a retail shop located in downtown Mount Horeb, Wisconsin. Often described as a real-life Etsy store, we strive to be a fun and welcoming shop unlike any other. Our shop not only features our apparel, but unique items from over 50 makers in the state of Wisconsin.
Best Spots to View Fall Colors in Wisconsin
There’s a lot of beauty to be seen throughout Wisconsin, but the vibrant foliage when the trees turn in the fall just might be at the top of the list! There are tons of spots to take in the changing colors, but here are some of the best.